Local Business Video Marketing Experiment
Local video marketing has become an essential part of local internet marketing and is something that any local business marketing professional should now be offering because business web video presence is becoming very important to many types of local services businesses .
I have recently been looking to change the way that I do local business video marketing when offering my local marketing services to potential clients, and due to the disappearance of Flixtime and the various other online video creation sites being let’s say very un business like I have now decided to go back to basics on business web video creation.
Therefore as a result with this video example I have used Powerpoint and Camtasia Studio to create a new style of local business marketing video for my local business contacts. The process was quite simple in that all I did was to create a Powerpoint slide show using animations to keep everything moving within the slideshow itself.
There is logic in that statement, because by not keeping things moving on the screen as people watch the video causes people to lose interest as they watch your online marketing video, and to get to the call to action at the end of the video, you really do need to keep the viewers attention.
I have found that by keeping movement in what is basically a slideshow video you also keep the viewers interest in the video and they will then watch it for a greater length of time and hopefully watch the video ad right to the very end and act upon the call to action that you should place at the end of every local business video.
It Started With A Script For The Local Business Marketing Video
You see local business ads are really no different in structure from large businesses online marketing videos, so I looked at many online marketing videos to get ideas and unique selling points for this local business first.
I started with a script and rather than re invent the wheel I took a look at several driving school local business sites and their videos and made a mind map with Free Mind – a free open source mind mapping software that you can download for free.
From the mind map that I produced I included the biggest selling points within the online marketing video and sites that I researched, and I was able to get across the major points of this business and was also able to use words and phrases obtained from some of the bigger businesses online video marketing adverts and convert them to relevant selling points for this local business.
I then turned my mind map into my script (usual stuff for those that follow my training systems) by simply taking the points in the mind map and making an impactful sentence around each point in the mind map.
I then compiled my Powerpoint slides with images from the contact and some royalty free images found online too, this was to be the basis of this online marketing video.
I also added some but not all of the text of the script to Powerpoint and that is actually another tactic that I use which is to let the viewer find fault, (for example) he said this but it did not appear in that slide, again this retains the viewer’s interest and they watch the video for longer, psychology eh!
I then added animations to my local business video to keep the images and the text moving throughout the slideshow, this not only retains interest but it also makes any local business ads look a little more professional and projects eye catching movement that makes it look I guess better than the average local marketing video.
Finally it was a matter of producing my local business video in Camtasia and adding a voice over from the script itself, I also added a royalty free music track to this too so that the video would not get flagged for copyright violation.
You do not want your online marketing video whether for a product or a local business client to get flagged as it can be removed and will certainly not play in every country, and of course when your local internet marketing client logs into YouTube it’s kind of embarrassing for them to see “third part content matched” which usually means you have used a commercial music track.
The result as you can see is a local business video that is both active but does not look like it was produced at great cost by a major video production company, this is because people buy from people and not big businesses, it makes the business look like a local business that is trying hard and provides a great service to it’s clients locally.
Remember a great number of searches for business services on line around 70% result in a purchase of goods or services from a local business which tells us that people like to shop locally and they like to use businesses that are local to them and their location.
Therefore it makes great sense not to over produce any “business web video” that you produce for smaller local businesses, always try to make your local business video production appear as if it is not an expensively produced business web video, this psychologically places the thought that it’s a small local business rather than a larger corporate business that will charge higher prices for a lesser service.
Finally when rendering this local business video I rendered it in high definition, now this is important because the reason for this is that YouTube rewards High Definition Videos with higher rankings, so a big part of the SEO work is already done by simply carrying out this process, therefore all of your online video marketing should now be produced in high definition (HD)
Mistakes That I Made With This Local Business Video
Firstly I made the video too long, a local business video should really be like a tv advert in that the length should be 30 seconds to 90 seconds, people’s attention spans are getting shorter and shorter.
Secondly Powerpoint slowed down as I was recording it with Camtasia despite having an on board graphics card, an accelerator and 4 gig of memory, this shows in this local business video but I was not going to re do the video, it’s important to get your marketing videos out there, but it is less important to focus on getting any internet marketing video absolutely perfect.
Thirdly the slide show was longer than the narration, therefore I had to split the narration and bring it in and out of the music audio track throughout the final third of the video.
I would be very interested in your thoughts on this type of video in comparison to the Annimoto style of slide show video as I am currently working on a new software that will do all that I did in Camtasia and Powerpoint in a point and click fashion to really speed things up with local business video marketing. So please do comment below.
My Philosophy With Local Video Marketing.
Understand that local internet marketing including video or in fact any type of local marketing services that you offer needs to have an element of simplicity.
Local online marketing from many local search marketing services does not include video marketing for smaller local businesses, so the opportunity is here now to start offering internet marketing video services to local or offline clients right now.
It really is not that difficult to produce an online marketing video for any of your clients, and of course the whole process can be outsourced, remember that many local businesses have no idea at how effective local business marketing using online video marketing actually is, but they are always hugely impressed when you show them a local business video ranking high in the search engines.
Marketing online video to local businesses can be a whole lot easier than offering to get a website to the first page of search engines, online marketing videos are therefore very attractive to local businesses and you are far more likely to find clients coming to you for local business video marketing than search engine optimization for their websites, you see they have heard all that before many times.
Local business video is not at all difficult, yes there is a learning curve but you will soon see that it isn’t as difficult as you might think just as soon as you produce your very first business web video.
In my opinion this is one of the very best types of local business ads that you can offer to any business, they love you when they see their business on video online for the entire world to see, so please if you do anything with your business in 2013/2014 then make learning business video production one of your local online marketing priorities.
John Robbins Business Web Video Local Business Video Marketing Experiment Video 2013